Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech with influential booster Cody Campbell is trying to do what Oregon did with Nike founder Phil Knight, and spend ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...