If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Bridal Edition, I try on affordable wedding dresses from ASOS while using Dove Advanced Care antiperspirant. Contributor: The ...

Asos has begun showing its apparel on various body types, picturing select women's items on different women, Refinery29 reports. The feature will soon roll out to its mobile app. "We’re always testing ...

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The ‘premium’ pop-up will also be only high street spot stocking the second drop of the exclusive Adidas x ASOS collaboration ...

It’s no secret that some of the most innovative skin care products are from Korean brands. From J.One and Oh K!, to Holika Holika and Cosmetea, ASOS already has a solid roster of the best K-Beauty ...

Online fashion store Asos has introduced a 'try before you buy' option for its UK app customers. From today, customers with the Asos app will be able to order products to their home, try them, and ...

Online fashion retailer Asos now lets customers use verbal commands to shop on the voice-controlled Google Assistant. By saying, "Hey, Google, talk to Asos" to a Google Home smart speaker or the ...

Although Asos is one of the most massive retailers in the world, it’s been surprisingly thoughtful with its inclusivity. It’s had its cute and trendy curve, petite, tall and maternity sections for ...