One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements. Machine learning has become today’s “it” technology ...

As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn’t ...

Machine learning is a form of artificial intelligence where computers can learn without being explicitly programmed for handling certain tasks by analyzing vast amounts of data in the cloud. And ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...