Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and relevant emails, ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

A flaw in Google Gemini for Workspace can be exploited by hackers to insert malicious instructions that could misdirect the AI tool and cause it to direct users to phishing sites. As reported by ...

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research from Litmus and Datalily. The report was based on data ...