Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Mexican restaurant chain Chipotle is taking its annual “Boorito” Halloween event into the metaverse opening the first virtual Roblox storefront. Fans of the two-decade old event can still enjoy the ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

Roblox Corp. shares soared in the extended session Monday after the social-gaming platform reported its October performance will still top last year’s, despite a three-day outage over the Halloween ...