Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

NEW YORK—Parsons School of Design student Zhenyu Yang once dreamed of crafting chic ensembles for tall and lanky fashionistas. Now, he’s learning to make attire for the truly petite—videogame avatars.

Today is meant to be a very special day for a certain game. That’s because today is the start of Roblox’s The Hatch event. This is a special egg hunt that will send you all over the in-game universe ...