These hyperlocal optimization tips will help local businesses stand out at that magic micro-moment when customers are ready to buy. As rapid as changes have occurred in Google’s algorithms in recent ...

NBCUniversal has joined the ATSC 3.0 Framework Authority as an investor, supporting the Run3TV platform that powers ...

Local streamer Zeam believes it has found the right tech and strategies to make hyperlocal streams and content production a viable business for local stations When you purchase through links on our ...

Hyperlocal platforms — ones that cater to the needs of a specific location — have an understandably bad rap. They tend to magnify biases and can quickly devolve into chaos. Nextdoor, one of the most ...

AOL’s Patch has acquired hyperlocal news aggregator Outside.In, we’ve confirmed with Patch’s president Warren Webster. It’s unclear what the terms of the deal are but Business Insider reported earlier ...

I’ve said it hundreds of times, and I’ll say it again. In order to be effective in attracting and retaining customers today, brands need to take an omnichannel approach. With media saturation at an ...

Social media sites like Twitter and Facebook have changed the landscape of marketing, even though they are geared toward engendering personal relationships. Being able to talk directly with customers ...

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects ...