However, if you're content with an older model and just want something to keep track of your health and fitness data without busting the bank, picking up a £99 Apple Watch is always a bargain. Be quick, though – the cheapest model has already sold out, and this likely won't stick around for long.

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.

We've found a way for you to pick up a refurbished Apple Watch Series 4 for as little as £89 – that's up to 78% off its usual price. Here's where you'll find this