Freeform is “F”-ing around with its look. Literally. The Disney cabler’s new logo centers on two stylized “F”s (in “free” and “form”) that perpetually wiggle and move around in the network’s IDs. It’s ...

There probably has been no other television network that has changed its brand identity more times than Freeform. Starting as CBN Satellite Service 45 years ago, it was subsequently renamed CBN Cable ...

Logo text Freeform is coming to Disney’s first combined upfront presentation armed with some news and new footage from its upcoming originals. On Tuesday, Disney’s younger-skewing cable network handed ...