Marketing teams are constantly on the lookout for new and innovative ways to engage customers and promote brand loyalty. One effective strategy is to host a fun competition that encourages customers ...

Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers. Newly positioned under Hormel ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...