Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Healthcare consumers have always taken the time to research and ...

The healthcare industry is undergoing a significant transition period. Patients now expect the same level of convenience, personalization, and transparency from their healthcare providers that they ...

The right approach and technology create a more meaningful and streamlined experience, reducing the workload for staff and allowing patients to feel more engaged and supported throughout their care.

Hospitals and health systems, especially larger ones, are using AI in myriad new ways – including leveraging it for improved patient experience, and for better patient engagement with the goal of ...

Marilee Benson is president of Zen Healthcare IT, a technology vendor that aims to make interoperability simpler with a flexible health data exchange platform and on-demand data exchange experts.