At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Embark on the ultimate journey of app monetization with our comprehensive App Revenue Buyer’s Guide. You’ve defied the odds, creating an app that’s not only feature-rich but also widely popular and ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

Your app has already achieved what many never reach; you’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Sports streaming monetization depends on a platform’s niche and audience geography, with revenue typically driven by advertising and affiliate models. This case study from Adsterra outlines practical ...