Explore how VR sports training builds smarter, faster athletes through realistic simulations, mental reps, and safe, ...

As the lines between digital and physical (‘phygital’) environments become more hazy, experiential out-of-home (OOH) has ...

The American Farm Bureau Federation regularly tracks the prices of traditional Thanksgiving dinner items. In 2025, consumers can expect to see a decrease in the overall cost, which is significant ...

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...

Apple's AI division is releasing STARFlow-V, a new video AI model. It stands out for its realistic video generation using ...

How Hitachi Research is blending XR, AI and the metaverse to help industry overcome mounting challenges to the world’s aging ...

When Coca-Cola acquired Topo Chico eight years ago, the brand, founded in 1895, was popular in Mexico and had a cultlike ...

Augmented reality transforms structural inspection of historic sites, enhancing preservation efforts at Lausanne Cathedral ...

Snapchat's user growth worldwide has been climbing, fueled by India and Pakistan, but investor confidence in the company has ...

Theleme is an exceptional initiative combining ancient history and modernity. You might even call it augmented reality.

Across the globe, businesses are embracing a new digital frontier that blends the physical and virtual worlds to redefine how we work, learn and connect. This frontier is known as Extended Reality (XR ...

Throughout the business world, corporate leaders have expressed skepticism about hybrid meetings and their ability to keep ...