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AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...
Ads for the Polaroid Flip, placed in tech-heavy locations, say real moments are worth more than digital distractions.
At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...
Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...
To attract a new generation of talent, agencies must rebrand advertising as a meaningful, creative and high-impact career path.
Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Read the last edition of this recurring series, with JPMorgan Chase’s ...
TelevisaUnivision and Bresh are coming together to reshape how brands reach Gen Z Latinos—through music, culture, and real community.
Red Lobster and Ram are among brands using CEOs in new campaigns.
To keep the generation’s trust, brands should provide physical experiences and more control over what they consume ...
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...
Pandemic viewing habits and streaming have awakened interest in non-major sports providing affordable intimacy and creative ...
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