The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Our planet is a vast tapestry of contradiction, with some places on Earth entirely inhospitable, while other places thrive ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The National Basketball Association (NBA) has long been a global stage for top-tier talent, drawing players from all corners ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...