Album covers are what you see when you rest your eyes on the physical product. It should be enticing, and it should be ...

Hollywood makes hundreds of films, so many that we can miss a few hidden gems that get overshadowed by blockbusters and award ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...