Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...