Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.

Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information." ...

Search Engine Land » SEO » Google Analytics data delayed or missing for some Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...

Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.

Search Engine Land » PPC » TikTok launches AI video generation tool for marketers Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like ...

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.

Miriam Ellis is a local search columnist and Subject Matter Expert who has been working in the industry since 2004. She is the founder of Miriam Ellis Consulting, offering content development and ...