Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...