Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

McGuire, though, embraced the challenge head-on. Rather than to run from high-caliber opponents and pave a more manageable ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

Tech recently landed five-star offensive tackle Felix Ojo of Mansfield Lake Ridge, the top ranked recruit in Texas for the ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas A&M volleyball earned multiple preseason honors from the SEC, including being No. 3 in the coaches' poll.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.