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From Maruti and Tata to Mercedes-Benz and Hero MotoCorp, brands are curating premium experiences. These initiatives include specialized showrooms, personalized consultations, and lifestyle-focused ...
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Leading brands like Mercedes-Benz, Audi, BMW, and JLR report record sales, particularly for top-end models and SUVs, as customers embrace luxury and exclusivity. Brand Marketing & Advertising News ...
Digital Marketing Awards India- DigiPlus Awards
Digital Marketing Awards- Join ET DigiPlus Awards to celebrate outstanding digital marketing campaigns, honor innovative industry leaders, and recognise exceptional organizations that facilitated ...
Digital Marketing Events & Conferences India - DigiPlus
In 2023, India's advertising market hit Rs 1.1 lakh crore, with digital advertising growing 15% to INR 57,600 crore. Digital now accounts for 51% of total ad revenues, surpassing traditional media.
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The estimated value of the digital media market in India is at 537 billion rupees and a report by FICCI and EY predicts that India's digital ad spending will grow at an average annual rate of 27. ...
GSK to rebrand its consumer healthcare unit as ‘Haleon’
Feb 23, 2022 · Haleon Gsk: GSK’s consumer healthcare business, that will undergo a proposed demerger from GSK in the mid-2022, will function as an independent company. Haleon will have a portfolio of global ...
The resurrection of ‘The Great Indian Taste’ - ET BrandEquity
Mar 16, 2023 · The resurrection of ‘The Great Indian Taste’ The age old soft drink Campa has returned to India in a new avatar. Backed by its new owners, Reliance, it is fair to believe that the erstwhile ...
Future of marketing: Trends and predictions - ET BrandEquity
Sep 28, 2024 · Let's look at the important trends and predictions about what will come. 1. Strategic Brand Collaborations Will Redefine Marketing. Influencer marketing has always been one of the favourite ...
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About Us. ETBrandEquity.com is the online destination of Brand Equity, India's premier source of information, news and opinion on marketing and advertising. For over three decades as a weekly ...