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The 2024 Campaign US CMO 50. Campaign US’ fourth annual list of top marketers making an indelible impact on the industry and culture. Campaign US releases 2024 Salary Survey …
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · It was “marketing” — and people easily saw through it. Not everything Dove has done during its 20-year Real Beauty campaign has been a 10/10. There have been some …
The Tech Fix - Campaign US
December 15, 2023 by Jessica Heygate The Information. Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising …
Features - Campaign US
February 20, 2024 by Alyona Uvarova The Information. Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in …
Advertising news and opinion from international thought leaders ...
Admission to Campaign US invite-only programs (for qualifying firms) A Campaign Global subscription gives you international access to the latest advertising, media and marketing …
Find out more | Campaign US
About Campaign US. Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US …
Case study: How fame made Snickers' 'You're not you when you're …
Oct 26, 2016 · 1. Create a bigger, more compelling creative platform. Achieving this would accelerate growth and help inspire all markets—particularly our "long-tail" of small markets—to …
Read the latest advertising industry news | Campaign US
Anti-fraud programs ‘saved advertisers $10.8b in 2023’. October 11, 2024 by Joseph Arthur The Information. Resulting in a 92% reduction in potential adspend losses, US advertisers were …
Seven inspiring ads that smash female stereotypes
Nike is telling women to dream "crazier". In the follow-up to Nike’s sensational "Dream crazy" ad starring Colin Kaepernick, tennis legend Serena Williams calls out the double-standards …
Events - campaignlive.com
Campaign Convene: Marketing Evolved. February 27, 2025. Campaign US will host its annual flagship conference, Convene, for the second time in February 2025 in New York City. This …