Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Sneaker supremacy: Nike and Adidas battle for brand love
May 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition …
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · The brand extension lands with a bouncy ad campaign running on social, digital, TV and out-of-home that unites what executives called the Bubly family. Burst and the core sparkling water line come together in energetic creative that makes the product the lead character. Agency ODD developed the TV spot while Direct Focus handled production duties.
Burger wars: How Burger King's rivalry with McDonald's …
May 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Nike's apps played crucial role in driving engagement, 2020 digital ...
Jan 14, 2021 · On the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month. While Nike didn’t provide exact figures, it reported a 9% gain in total revenue to $11.2 billion. Digital sales will make up about half of total revenue in the near future, the ...
Celsius CEO on keeping a disruptor’s edge and staying focused on …
Oct 9, 2023 · Parent Celsius Holdings grew revenue in North America by 114% year-over-year in the second quarter to reach $311 million, and the company is eyeing a bigger global footprint. Below, Marketing Dive spoke to CEO John Fieldly about the MLS tie-up, the influence of PepsiCo and keeping a disruptor’s edge on an increasingly broad stage.
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Social Media Marketing News | Marketing Dive
Nov 11, 2024 · 5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
What Coca-Cola’s generative AI experiments mean for the brand’s …
Dec 5, 2023 · Courtesy of Coca-Cola. In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the industry’s most storied names, Coca-Cola. In just nine months, the beverage giant ...